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Imagine having a free evening. You are rejuvenated, open to experience, and hoping to break from your usual routine of relaxing at home. Your options offers possibilities! Do you prefer a) attending a concert or b) having sex? The answer, as frequently the case with such kinds of questions, is obviously: “It varies.” Mature individuals may reasonably inquire: what's the show? Who's the other person? Could it be likely to be enjoyable?

Few would pick a Limp Bizkit/Slipknot/Korn triple bill if the choice was one enchanted evening with Jonathan Bailey. Yet change one side of the scenario, and it turns less clearcut. In the case of the thousands surveyed asked this question through a live event company, no additional details was offered – and the answer was revealed clearly and heavily preferring concerts.

Research Findings Reveal Unexpected Preferences

An international report, questioning 40,000 people ranging from 18 and 54 across 15 markets, revealed that concerts have become the number one form of entertainment, ranking above games, cinema and – indeed – sex. When limited to a single form of activity for the rest of their lives, 39% of respondents picked gigs, compared to going to the cinema (17%) and sports events (14%). The group was over two times as inclined to select seeing their favourite artist in concert (70%) over sexual activity (30%).

You show up anticipating delightfully amazed – and regularly you’ll end up with someone else’s hair in your mouth

Context and Considerations

Naturally it's expected that a marketing research conducted for a live event company would result so heavily preferring concerts – and, with the speculative mood of a either-or question, if your top performer is, such as a legendary singer, one can appreciate why seeing him might win out over a ordinary situation. But this two-option scenario between concerts or sex, plainly ridiculous even if it seems, is fascinating to reflect on given the odd juncture we face with both.

The Transformation of Live Music Experience

In recent years, concert attendance has evolved into more than a shared activity but a intense competition. Event companies rightly note that arena crowds has “grown significantly year-over-year”, and music festivals sell out more rapidly than previously. Just obtaining passes now demands detailed strategy, rapid-fire response times and significant funds (or a generous credit card limit). Though you manage, that alone won't do to simply turn up and enjoy the show. There’s now an assumption, at least among concertgoers, that you can boost your experience quality by seeing several shows (including overseas trips), studying the performance lineup beforehand and knowing your marks to perform and fan traditions created by past attendees.

Several concertgoers describe being scarred by their participation at popular events: what felt like a scripted production of thousands of people, in which certain attendees came unaware of the steps. The extended event, producing huge revenue, was proof of the degree to which people will go to participate in a significant event and experience their top musician sing, although the live sound grows somewhat less important than the show.

The Condition of Contemporary Sexuality

Intimacy, conversely – a relatively cheap and accessible pleasure – is in challenging circumstances. Per modern research, nearly one in four of people were intimate in an regular period, while nearly 30% were sexually inactive. In a different nation, modern figures revealed that more than 25% of adults admitted to avoiding sex a single time in the last twelve months, up from fewer people in the past. Across these regions, the trend has been associated with decreased encounters with younger generations. Compare this with the industry booming for major events and the cutthroat competition for tickets. Naturally it’s not as simple as a simple decision between either option – “would you rather experience a popular event multiple times, or stay celibate?” – but it’s perhaps an indication of what is viewed as the more dependable satisfaction.

Interesting Comparisons

Relationships and gigs are more comparable than you might think. They both embody the initiation of a bond, a real-world test of expectations or promise that may have developed just in your mind. You come with a basic expectation of the probable outcome, but anticipating happily shocked – and whether it proves satisfying or frustrating relies heavily on whether your energy and hopes align with others. Quite often you could wind up with someone else’s hair in your mouth, and later be waiting around for a break and some quiet time by yourself. Similarly for each, stimulants and beverages can sometimes improve or detract from the experience (but definitely make the most dire experiences simpler to handle).

Seeking Harmony

The magic to both gigs and sex relies on discovering that hard-to-find balance between the known and the new, consistency and change, effort and ease. Certainly it happens only rarely – but it's the recollection of successful moments, the awareness that success is achievable, that inspires us to attempt once more: to {