Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Attempt for Make America Great Again

Liz Truss, kicked off the premiere of her online program with a vow to reveal "those with ill intent" working to undermine Britain, the US and Europe. Truss elaborated she would uncover how an "global web of liberal activists operate to subvert the democratic process and the will of the people."

"We will examine the Maga phenomenon and understand how this can be accomplished in Britain," she said. "We will interview the leading lights of the Maga movement."

Prior to the show's launch, there was a strong advocate. "This represents the dawn of a type of transformation," said the controversial US journalist. His media outlet Just the News will publish the ex-PM's new podcasts.

Establishing Ties in the Maga Media Ecosystem

British fellow travellers, such as a pro-Reform adviser, have also helped her set up the Liz Truss Show. The production is professional, though simple. She has gathered a subscriber base of 10k in her debut week and her first episode had sixty-seven thousand views during that week.

This represents a small opening, but in partnering with the journalist, the former PM is being pushed into a established right-wing media network generating and disseminating pro-Trump narratives. Its obsessions encompass accusations of information control by the established press and a goal to eradicate a so-called administrative state – which the ex-PM holds responsible for the swift end of her disastrous time in office.

"Just the News is not well-known outside of the Maga world, but it does have credibility there, mostly due to John Solomon, who offers opinions on Maga platforms like Bannon's 'War Room' podcast and has even interviewed the former president," commented an anthropology expert, who has closely studied the Trumpist political wave.

A Contentious Ally

Her effort to import the pro-Trump media model to the United Kingdom has aligned her more closely to divisive personalities such as Solomon.

He founded the platform after criticism after he was accused of pushing false stories about Joe Biden's anticorruption effort in Ukraine, as well as controversial stories about one-time diplomat to that country.

His claims were amplified throughout the conservative press, with the journalist featuring as a frequent visitor on the widely-watched Fox News show. Donald Trump endorsed Solomon's reporting.

He wrote the allegations regarding Ukraine in a number of opinion pieces for the political newspaper The Hill, where he had already been moved to a columnist role when staffers raised concerns regarding his reporting. His narratives were central in the then-president's request for the Ukrainian government to look into the Bidens in that year. These actions culminated in articles of impeachment against the president. The Senate later voted to acquit the commander-in-chief.

Shortly after he exited the Hill in autumn 2019, the outlet stated it was carrying out a assessment of his columns about Ukraine. It concluded he had relied on unreliable sources and said he "failed to identify crucial information about main Ukrainian informants, specifically the detail that they had been charged or were under investigation."

Becoming Part of the Sphere

His broadcast spots are a sign of the political media environment the former prime minister is entering. He discussed his endorsement of the program on a program he presents on Real America's Voice, a conservative television outlet that is the base for the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. Truss has already hosted Bannon on an early episode.

Through her association with this media figure, Truss has become a minor player in a much wider network of right-wing publications that routinely cross-promote stories.

The journalist's broadcasts have frequently included figures such as commentator Mike Benz, a political voice whose arguments against USAID was cited by the tech billionaire as justification for closing the international development organization.

A Global Media Play

Even though her awkward delivery and career difficulties have invited ridicule within the UK, certain American analysts are taking seriously her attempts to rebrand as a local version of the pro-Trump media ecosystem.

"You have to take people like Truss seriously, despite the fact that you may not want to take them literally," stated a former Biden White House aide, who served in the Biden administration.

"It was evident how in the last election cycle Donald Trump used that alternative press to get his message out. Without a doubt that network exports and influences discourse overseas. It looks quite apparent to me that the environment in the United Kingdom are similar to what enabled this alternative media ecosystem to flourish in the US."

a political theory expert, said the internet-based conservative network was already making its presence felt in Britain.

"Online platforms knows no borders," he stated. "There is a certain environment within which stuff flows – on occasion taking an extreme form and sometimes less so – but which is interlinked."

Hinton said the growth of the online right in the UK in recent times meant the "chance to have a increasing influence is considerable."

A Transatlantic Ambition

"The former PM and Nigel Farage not long ago appeared at the the major conservative conference, where I watched as they echoed Make America Great Again rhetoric ahead of the {king of Maga|

Wayne Johnson
Wayne Johnson

Elara is a seasoned adventurer and travel writer with a passion for exploring remote landscapes and sharing sustainable travel insights.